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If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to connect directly with target audiences while social media, in many ways, offers specific frequencies (platforms) that provide the ability to listen in on your audience’s public conversations. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials. Those millennials who, might I add, are a gold-mine of information and not to mention the largest generation with a combined purchasing power of $2.45 trillion worldwide…

Why Brands Need to Shut Up and Listen on Social Media