Last week was a big one for social media giants Twitter and LinkedIn. They admitted to their investors and to the world that their display advertising platforms, which represent a significant amount of their revenue, aren’t working as well as they’d like.
The reality is this: social marketing is a different beast than traditional advertising, yet these companies are inexplicably still using the same advertising checklist that has been around in the industry for decades. This includes demographic info like gender, age, location and other demographics…
Solving Twitter and LinkedIn’s Ad Problem: It’s Time to Ditch the Checkboxes
