While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts.
According to a study by WebMarketing123, LinkedIn is the most effective platform for lead generation and sales for B2B marketers. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs.
1. Consider upgrading to a premium account
In order to receive the full benefits of LinkedIn, you can purchase a premium account. The site offers a 30-day free trial, so you can see if it’s right for you. After your free trial, plans start at $59.99 per month.
Under the business account, you can send 10 inMail messages per month, do advanced searches for leads, view unlimited profiles and see who’s viewed your profile over the last 90 days…
