With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website.
And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of directors or someone from the C-Level.
Sound familiar? It’s never pretty.
I’m not anti-big data. And I am not naïve enough to think that one person can make all the decisions regarding a website. But, the scenario depicted above often ends in failure…
