Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and audio content.
There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away.
Well, sure … but “easy to create” doesn’t guarantee anyone will listen (or keep listening)…
4 Copywriting Techniques for Engaging Podcasts and Audio Presentations