The Rise Of The ‘Shero’ In Culture And Advertising

This article is written by Jennifer Zimmerman, global chief strategy officer, mcgarrybowen.

Whoever said, “It’s a man’s world,” hasn’t turned on the television lately.

Culture is reflecting a newly empowered type of female, one who is emblematic of a “soft power” trend. This modern day heroine is fierce, powerful, ruthless, and flawed, and her ascension has come at the expense of her male counterparts…

The Rise Of The ‘Shero’ In Culture And Advertising

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Rick Duris is CopyRanger.

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