I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals.
So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish?
“I don’t know,” I responded with more than a hint of frustration. “What can social media marketing actually DO?”…
What Social Media Marketing Can & Cannot Do For Your Business
