Inbound marketing pros everywhere are constantly discussing how much blogging is required to drive leads. Yesterday, HubSpot produced a slew of data that attempts to answer the age-old question. Today, we’ll take a look at the data and apply some of our own research to help you make your own decisions for your inbound marketing campaigns.
In case you don’t want to weed through the report, here are a few of the major blogging best practices from the study.
Drive To 400
Visitors and lead results appear to increase more dramatically when you get to 400+ blog articles. This is likely due to the number of indexed pages on your site and Google’s desire to promote sites with fresh content. Each blog article represents a new indexable page, and the more you create new blog articles, the more fresh content you have on your site. If you’re writing your blog articles with search and contextual search in mind, then using blogging as a way to get found and drive organic search results means you need to pick up the pace to get to that magic number of 400…
How Often Should You Blog As Part Of An Inbound Marketing Effort?
