Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have been doing on social media.
Customers are keen to quantify the return that is generated by investing in social media marketing and to know if it is working effectively. For this, the pre-requisite is to follow the steps that start with tracking the business’s investment and then by setting goals for ROI on social media efforts.
How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it…
