When it comes to lead generation and ROI, marketers are looking for two things; performance and consistency. Regardless of the channel, format or device the one constant that ultimately determines performance is marketing design.
| Channel | Format | Device |
| Social | Contextual | Desktop/Laptop |
| Search | Display | Tablet |
| Native | Phone | |
| Website | Rich Media/Video | Wearable |
| App | Digital radio | Smart TV |
Consider that the first online ad went live in 1994, yet, 20 years later we continue to find ourselves investing time, resources and budget into marketing design optimization…
