It’s a challenge all social media marketers face, at every level of the job.
From the C-suite to recent college graduates starting an internship, it’s essential to develop a personal brand with a professional edge and align it with the values of your company. “Personal branding is no longer an option; it’s a powerful leadership enabler,” says Glenn Llopis in Forbes. “When you start to see yourself living through the ‘lens of a brand,’ your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live.”
Companies need to have clearly defined shared values that reflect their customers’ interests, so why should your personal brand be any different? But it’s still tough for people to wrap their heads around. The question is: How do you blend your personal and professional brand on social media? …
