In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor. In this edited excerpt, guest authors Nick Nanton and J.W. Dicks explain the benefits of mission-driven marketing and offer six tips to help you do it right.
The advantages of mission-driven marketing to the average business owner are large and ongoing. We’d like to cover just a few of those substantial benefits, especially when it comes to connecting with the affluent.
1. Increased profits. When properly done, mission-driven marketing drives well-to-do customers to your door. Here’s a good example:Conde Nast Traveler magazine polled its roughly 810,000 affluent subscribers on travel companies and their social responsibility. The outcome?…
6 Benefits of Mission-Driven Marketing — And How to Do It Right
