Repurposing a PR-created piece of communications – that is finding additional uses, formats or audiences for the content — can produce multiple benefits.
First, a definition: Repurposing means reusing, recycling and reformatting. It is not simply rehashing old articles or merely republishing. Look at it as refreshing rather than rehashing. To obtain optimal results from repurposing, expect to modify the content for different platforms and different audiences.
The first key benefit of repurposing: It enables PR staff to produce more content faster – often at lower cost. Repurposing increases productivity and efficiency of PR staff…
PR & Marketing: Repurposing Content Produces Prized Paybacks
