Last month, my car window fell into my car door. Pushing the window control resulted in all sorts of grinding. Awesome. Being the do-it-myself type (and also cheap), I headed to YouTube to figure out what broke and how to fix it. My search quickly let me to a video published by an auto parts website. A few clicks, and I knew how to replace my window regulator and was able to order the part.
That is content marketing done right.
The company provided me with valuable information that I needed. When I went to buy the part, I trusted them to provide me with a good part so I could use their video to fix my car window. (Granted, it was harder than I thought it would be to repair, but I did it.)…
