With better and more advanced technology emerging, marketers will soon be able to more easily create custom and even personalized experiences for their audiences. In fact, Contextual Marketing, digital marketing that provides targeted advertising based on user information, is rapidly becoming the standard for marketing.
Companies like Amazon and Netflix have mastered the personalized experiences based on items bought or viewed and shows watched. But there are ways you, too, can utilize this growing style of marketing to better connect with prospective and current customers.
Read on for a few ways CMOs can prepare for contextual marketing…
