Mobile First Means Content First with Responsive Web Design

Mobile First Means Content First with Responsive Web DesignMobile First = Content First.

I often hear this mantra championed by Synecore’s in-resident web design diva, Jacey Gulden. It’s one of those profound phrases that instantly resonates with you when you hear it, even if you’re not fully sure what it means; a pithy aphorism you wish you had a few months to chew on while trekking across the Himalayas; something vaguely reminiscent of the wise utterances imparted by blind Master Po to a young David Carradine on Kung Fu…you get the picture.

Even though I’m still wrapping my head around all the nuances of “mobile first = content first,” I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation: the massive consumer adoption of mobile devices requires companies (1) take a mobile-first approach to website design, which in turn implies they (2) take a content-first approach that focuses on content structure, navigation, and user experience.

Here’s how the second part of this equation breaks down:

Content Structure – both the type of content (written, video, audio, images) and its objective (i.e. promotional, informational, entertaining; TOFU, MOFU, BOFU)

Content Navigation – refers to the way the content is laid out on the site. This should be approached from the user’s perspective.

Mobile First Means Content First with Responsive Web Design


Rick Duris is CopyRanger.

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