The software-as-a-service (SaaS) industry is growing rapidly. There are thousands of established SaaS businesses, and thousands more are appearing to vie for market share. In order for your company to stand out in an increasingly crowded and competitive space, it’s essential that you understand the best practices and latest trends of SaaS marketing.
To help you get to grips with SaaS-specific marketing strategy, I’ve compiled five of the best guides and resources around. They tackle all aspects of SaaS marketing, from growth-hacking to performance analysis. They’re perfect for improving the reach, growth, and profitability of your software-as-a-service business…
