You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.
So, who’s using Snapchat? How are they doing it? And most importantly, how can your ecommerce business use Snapchat to boost sales, brand recognition and customer loyalty?
What is Snapchat?
Even though just about everyone has heard of Snapchat, many people still aren’t sure what it is. So let’s get that out of the way first…
