The root of many common marketing problems may stem from poor web development. Understanding which challenges can be remedied by smart development techniques could mean the difference between a successful campaign, and a failed one.
Twenty years ago, if you told people that you were marketing your business online, they might have called you crazy. Today, if you told people that you weren’t marketing your business online, you might expect the same reaction.
Unless those people mistake your cluelessness as charmingly vintage. Shhh, don’t correct them. Just take your mid shin capris and move on.
As of 2015, more than 91 percent of B2B marketers use content marketing, 48 percent of marketers build a new landing page for each marketing campaign, and 40 percent of US companies use blogs for marketing purposes…
