There is a wealth gap among startups that mirrors the rest of society. While the top 1 percent of startups mint money, everybody else is fighting a desperate battle to survive.
To put it simply, there are the rich startups and the dirt poor ones. We have more of the latter than the former. Some startups fail because they’re really bad ideas, while others do badly because they are ahead of their times. But, there is a bunch of them that don’t do well because of poor marketing. Yes, they are so product focused that they forget bad marketing can’t sell even the best of products.
The surprising thing is, in content marketing, startups have an affordable, but tremendously effective marketing tactic that delivers some fantastic ROI. Startups must use content creation and its distribution to improve brand awareness and reputation…
