You think that you need marketing thing #1 or thing #2 for your business to work (because things are the answer to everything). But the next “thing” you know, you’re flying widgets on your website, eating green eggs and hamming it up for the world to see.
The online world can get weird real quick – especially when you think you need marketing “things” to turn on your trust. But here’s the real thing: Marketing doesn’t work when you turn on more widgets. It works when you show your Truth.
And one of the best ways to show your Truth, and convey who you are, is through your great content. Content is the starting point that shapes the direction of your business. And content is how you can make marketing your thing…
