Psychology influences digital marketing success. Most marketers haven’t considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you’ve ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising.
What about marketing? It is different from advertising but it relies just as much on psychology. Interestingly, marketers generally have very little face time with customers, if any. In fact, one of the tougher marketing jobs is proposal writing. Proposal writers rarely have an opportunity to interact with customers, particularly those who write proposals for government jobs of for companies receiving government funding…
