If you’re a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C counterparts. Not only are the products more complicated to explain, but decisions often involve more than one person, making targeting and overall strategy tricky. So how can a business focused brand beat the odds and find the right audience? One-word: LinkedIn.
LINKEDIN’S NEW ENHANCEMENT EXPLAINED IN 30 SECONDS
Officially launched last month, LinkedIn’s Audience Expansion is available for both sponsored updates and text ads. This enhancement allows marketers to effortlessly expand your reach to members that have the same characteristics as your target audience. This gives the marketer more flexibility to build the right audience mix with just a few clicks of the mouse. To get you started, we’ve come up with 5 tips:
5 Ways to Find Your Following With LinkedIn’s New Audience Expansion Targeting
