Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet.
Let’s play a little game of “Did You Know?” with the help of research from the National Center for Biotechnology Information. Did you know …
- Our average attention span is eight seconds — less than that of a goldfish?
- 17% of page views lasts less than four seconds?
- Only 4% of page views lasts more than 10 minutes?
- Only 28% of an average webpage of 593 are actually read?
The influx of social media platforms, the rise in smart device usage, and the spread of wireless internet and mobile data have all contributed to the way we as a species absorb, retain, and are stimulated by information…
