SXSW brought some of the world’s best and brightest minds to Austin to discuss the future of digital marketing, and it should come as no surprise that content was discussed nearly as much as where to find free booze and barbecue. From latest apps to finding a new role for video, SXSW left everyone wondering how brands can improve on their current content strategy.
We’ve nailed down the top 10 takeaways from content marketers at SXSW—and how you can put their insights into action for branded content.
1. Understand your content marketing goals.
Many marketers are still just experimenting with content marketing, but that doesn’t mean that proper measurement can be put off for later. Much of the discussion at SXSW centered on how marketers need to go past shares and engagement and create smarter benchmarks to really gauge success…
