Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy?
If that new product release or big sale wasn’t the smash hit your company planned for, you might blame your marketing strategy for not being broad enough. Yet success isn’t always achieved by blindly addressing a larger number of consumers, but instead by crafting an approach that speaks to people on a personal level.
In Teradata’s recent survey on data-driven marketing, 90 percent of marketers said that customer individualization is a priority, and that’s because they’re learning that the more personal the approach, the greater the chance of a positive response. In order to create a customer-centric campaign, a few essential steps are required, ranging from asking pertinent questions to tackling big data to building unified pathways toward your audience…
Personalized Marketing: How to Take a Customer-Centric Approach
