Social; it’s really not going anywhere. In fact, according to a recent study fromEconsultancy and Adobe it formed a much bigger part of a marketer’s arsenal than predicted in 2014. The study of over 6,000 marketers concluded that social was last year’s most exciting opportunity for 16% of them. That’s joint third on the list with mobile, and only 1% behind both content marketing and customer experience. Additionally, with Facebook and Twitter incorporating more enhanced advertising technology (such asMulti-Product Ads or Relevance Scores on Facebook and Product Cards on Twitter), it’s only going to get easier to convert customers from the social networks!
In spite of this, it’s actually getting harder to get found on social media. Organic reach is declining on Facebook and more and more businesses are turning to Twitter, Instagram, Pinterest et al to help with their marketing efforts. With that in mind, organisations (and agencies) who don’t have an overarching social strategy are going to get left behind. One sub-strategy within your overall social strategy should be posting. Posting for the sake of posting will get you nowhere. Posting on all the social networks arbitrarily is not helpful. In order to start using social effectively, an effective posting strategy is crucial to your success online…
