Few marketers would use the term “child’s play” to describe traditional marketing techniques.
Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer.
But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before…
