Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. They use what I call the Shotgun-Blast Approach — they have profiles onevery social network under the sun, aimlessly push out links to their content in hopes that it will be discovered by thousands of people, and never engage with their followers…
