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Every once in a while, a content marketing campaign arrives like art and catches me off guard. Sometimes those campaigns throw me into a jealous fit of rage. That’s what happened when I came across this campaign from Perrier — a drink I know well because my husband enjoys it, much to my dismay. I don’t really drink the stuff, but I do have a certain association of an old school elegance with it and sometimes mockingly put my pinky in the air when my husband twists off the top of one occasionally with dinner…

The Marketer’s Marketing Campaign: Perrier