As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.
The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.
The irony is that my company is a marketing company. I help other companies grow their demand generation, customer acquisition, and retention programs. When it comes to my customers, I’m all in, but when it comes to my own marketing operations, I need to carve out time where I can find it…
The 3 Marketing Skills That Every Entrepreneur Needs To Have
