A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit.
What Are Your Personas Passionate About?
People who are donating to or volunteering for a nonprofit are presumably passionate about the cause. Use infographics and statistics to show the impact on the cause you’re helping, and appeal to their emotions. Nonprofits I have worked with have had successful infographics that show how many people are affected by the issue and how their organization has made an impact over time. If you’re a nonprofit helping communities with children in poverty, provide statistics of how prevalent children in poverty are in those communities. What experiences are they having? For example, National Fatherhood Initiative uses an infographic to show the impact on father absence in America…
