When you have a big list of inquiries, how do you determine which inquiries are the most qualified prospective students for your school? Are you sending all leads to the admissions team, or are you sending only the qualified students to the admissions team? To save everyone time, effort, and headache, you can capture data to help pre-qualify prospective students before they apply, or before they get to admissions. To capture this data, you’ll need to ask the right questions on your landing page forms.
You also want to ask questions that will help you target prospective students with the most relevant content. What information do they need to help make their decision of where to apply? Would you send the same content to a student interested in an engineering program as you would to a student interested in the marketing program? No! You need to ask the right questions to be able to provide content that is helpful for each inquiry.
