Oh, the glamor of being a passionate, busy executive managing a professional services firm. Between running your business, satisfying the demands of clients, managing and recruiting staff and prospecting for new revenue, the list of “to dos” never gets shorter.
For those pursuing this endeavor, the one dimension of your business that’s easiest to avoid and frequently ignored is marketing. Especially online marketing. The reasons are many. And they almost always include the overabundance of consultants who profess expertise in what many perceive as black-box voodoo or even worse, BS.
NEW BALL GAME
While you may have infectious passion for your work, years of expertise, and a formidable network, have you missed all of the changes that have taken place in the marketing landscape over the last few years?
Buyers used to have very limited information for evaluating providers or resources to address their pain or challenge. But today, they have more insights and choices than ever before. That’s because people today find and evaluate solutions though online search, social network sharing and subscribing to content that’s relevant and valuable to them…
