This blog has provided insights on many ways that small businesses can market themselves – from old school email marketing to newer concepts such as content marketing and Twitter – but one opportunity that has not been covered is Tumblr. Tumblr is a microblogging platform and social networking website that is now owned by Yahoo! Users can post multimedia and other content to a short-form blog, as well as follow blogs from other users. Since there are currently over 220 million blogs which are hosted on Tumblr, this might be one platform that small business owners should consider incorporating into their marketing strategy.
Tumblr has made the art of blogging fairly straightforward. Users can easily incorporate photos, videos, art, links, mp3s and more to increase interest when posting their own blogs. Blogs can be linked to status updates on Twitter and Facebook to let readers know something new has been added. Similar to a Facebook page, a Tumblr dashboard also offers a live feed of recent posts from other blogs that the user is following. The user can then reblog it with an added commentary. Here are some of the advantages that Tumblr can have for the small business marketer:
