Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. Common outbound marketing techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows.
As technology advances and people are finding more ways to avoid or block ads, outbound methods are losing their effectiveness. Think about it, if you do not want to see an ad on television, you can simply record the show, watch it later, and fast-forward through the commercials. You can also download AdBlock Plus to avoid Internet banner ads. Lastly, most emails today have built-in SPAM filters, so mass emails aren’t nearly as effective as they might have been in the past.
