2012 introduced Content Marketing to the world. Yes, content marketing has existed in many forms for a long, long time, but it wasn’t a necessary business function till 2012.
2013 ushered in the age of Rich Media Content Marketing. As the Internet consumer and the marketers working attract the attention of those consumers matured so did the methods and medium with which content was distributed.
2014 will be the year of Storytelling. The coming twelve months will bring an age of storytelling like we’ve never seen before. I’m not talking about a simple blog post or YouTube video, but rather ongoing interwoven stories that travel across social, digital and into the real world.
the one MUST to Consistently Win at Content Marketing in 2014
