Online reviews are critical for businesses, especially service based business owners.
Studies show that over 80% of consumers will read online reviews before trying a service based business.
So if you’re a lawyer, restaurant, contractor, accountant or other type of service business, you need to work hard on getting online reviews.
The impact of online business reviews on consumer purchasing decisions is so powerful that if you’re not focusing on this part of your business, you’re leaving a lot on the table.
Sites like Yelp, Angie’s List, Google and all the others can’t be avoided by your business any longer.
Reviews are actually a very big part of how search engines will show your local business. So not only can they help a customer make a purchasing decision, they can help your business be found easily online.
The problem most owners have is that though over 80% of consumers use reviews to make a purchasing decision, less than 30% will actually take the time to leave a review.
