In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another.
It is not only Google or Facebook who are changing the rules of the game constantly. There are many other changes that influence success or failure in online marketing: Changes in technology, new networks and processes rising, growing (or decreasing) brand reputation, competition, and many more can be reasons why what was successful yesterday needs a new idea (or even better: a concept) tomorrow.
Agility: The one Advantage SMBs and Startups have in Online Marketing
