Big data – business changing data – is giving marketers new ways to be innovative and step ahead of competitors. A creative strategy or advertising campaign is only scratching the surface of mechanisms available today to drive revenue. Effective CMOs must appreciate the power of new and diverse data sources and demand marketing directors interpret and use statistical business and customer insights to create smart strategies and quality predictive analysis.
Understanding some of the more clever big data marketing examples helps to illustrate how marketers should be thinking analytically and creatively with non-traditional data. Consider the following big data marketing examples:
1. Measure Social Media Impact
Companies can measure the impact of social media with custom analytics solutions or social network analysis.
2. Identify Your Brand Evangelists
Identify alpha influencers and use these individuals in active marketing campaigns. Find alpha influencers not just through traditional transactions (recent purchases, customer service calls) but also through social media.
6 Ways Big Data Marketing Helps Companies Be Competitive: Part 1
