In today’s digitally saturated world, it has become nearly impossible for consumers to escape the constant chorus of brands vying for attention and “engagement,” so many people are tuning out. According to Nielsen, 92 percent of Americans trust recommendations from family and friends (i.e. word of mouth) more than any other form of marketing.
While word-of-mouth marketing can be a complex undertaking, there are three key elements that form the foundation of any successful word-of-mouth campaign: understanding influencers, finding the right ones and then giving them a “talkable” story that they will want to carry from person to person.
Related: How to Connect With High-Profile Influencers
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
