Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%.
This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline. So, this guide includes resources that are not specific to online copywriting, but, nonetheless, will help you build a strong arsenal of copywriting skills you can take to the web.
https://blog.kissmetrics.com/75-copywriting-resources/
PS: In content marketing and social media marketing circles, I’m sensing almost a contempt of copywriting these days. As if writing persuasively has become a bad thing. Something to be avoided.
I have no problem saying if you feel that way, your time might be better spent watching cat videos on Facebook than here. 🙂
