As they develop their inbound marketing strategy, all businesses set out to create quality content that converts prospects into customers. Unfortunately, good intentions don’t always lead to positive results. Many companies start heading down the right track only to see their inbound marketing program stall. Whether it’s due to poor planning, lack of resources, difficulty producing enough of the right type of content, or being unable to effectively engage consumers with their content, it’s not uncommon for businesses to struggle with a broad range of content challenges.
If this sounds familiar, you’re not alone. Aside from time constraints, which is consistently cited as the top content challenge (69 percent), the vast majority of businesses report that their main challenges are creating enough content (55 percent) and developing content that engages (47 percent). When you add these to the challenge of producing content that can be found in the first place, it’s clear that we have some work to do to ensure our content efforts pay off.
