The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. Those of you who missed it, here’s a summary of some of the questions asked during the session.
You can watch the webinar recording here:
Question 1
Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies?
Case studies are definitely a very good way to connect with your prospects. We publish case studies in different formats for different purposes. Case studies that we publish on blogs drive highly relevant traffic organically. To assist our sales team, we also publish them in sharable formats, like PDFs. It helps further sales conversation, and close the deals faster, because people from a particular industry are generally interested in knowing how their competitors are benefiting from the solution.
This would apply for all the different businesses, B2B and B2C. Prospects would trust a solution more, if they are able to see a problem that they identify with getting addressed.
You could send it to the clients in different formats like videos, PDFs, testimonials, etc., and of course, have it on your blog. Sometimes, 3rd party reviews and discussion platforms help as well, because that’s where people generally go to compare alternatives.
7 Killer Content Marketing Strategies for 2015 (Webinar FAQ)
