Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing.
Today’s post will outline why you should start with email marketing, if you’re not doing it already, and how to make sure you’re getting the biggest impact from your emails.
What is email marketing?
Email marketing comes in many shapes and forms. However, it’s basically this: every email you send to (possible) customers with the hopes of gaining or continuing their business. Most of the times, this comes down to newsletter marketing. You’re trying to sell your products or services through your daily/weekly/monthly newsletter.
However, for a lot of webshops, that’s not all the email marketing there is to it. At Yoast, we also send out emails when a customer’s license is about to expire, for example. And quite often, our email support is also a place where marketing happens.
