This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment.
TrinityP3, in conjunction with Warc and King Content ran a half day seminar on “How to be an effective content marketer”.
It was a thought-provoking afternoon attended by over 230 marketers. The proceeds ($6,000) weredonated to the Charlie Teo* Brain Cancer Research Trust.
The Content Revolution
Ed Pank, Managing Director, WARC Asia Pacific, set the scene with a summary of the content marketing landscape.
For me, this was the killer statistic that made everyone sit up and take notice:
