There have been numerous studies about B2B content marketing released of late (a couple of examples here andhere), and a newly-released report on the topic, from Regalix [download page], supports many of the earlier reports’ findings while adding some new insights.
The following list breaks down some of the key takeaways from the Regalix survey, in some cases comparing the results to other similar studies.
- Virtually all respondents to the Regalix survey believe that their content marketing efforts are either somewhat (80%) or very (18%) effective, a marked departure from other studies (such asthis one), which have found far fewer to have that level of confidence.
- The top objective for B2B content marketing programs is to nurture prospects and influence purchases (90%), followed by generating leads (83%) and creating awareness (76%), per the Regalix study. Just 44% said that generating sales was a key objective, perhaps feeling that this would be an obvious by-product of the other objectives. Lead generation and brand awareness have also ranked higher than sales generation in past studies.
B2B Content Marketing Update: Goals, Content Types, and More
