Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying and managing a campaign for any organization (B2B or B2C) can be time consuming and stressful. Particularly if the C-suite is looking for an immediate impact. You know the conversations, “Is it working? When will we see the ROI? Can we do the same thing with a different market or vertical?”
So here are a few tips on how marketers can create, launch and oversee better marketing campaign management that provides deeper insights into what’s working and what’s not.
Determine the campaign goal
Take a step back and consider, “What is the goal of this campaign?” This simple, yet often ignored question, can determine who you are marketing to, what your message is, and how you plan to nurture your audience to drive results. Create campaign goals that align with your organization’s needs. For example, Company A’s goal for a marketing campaign is to improve customer loyalty and customer retention by 12 percent. Company B’s goal is to increase sales by $2 million by the end of the second quarter. Whatever you campaign goal is, it should be realistic and achievable. Nothing’s worse than setting the bar too high and falling short of anticipated results.
