In 2014, MBS averaged a 60% year on year increase in followers across social media. With these numbers, the MBS team was on its way to having one million social followers in Asia.
With three months of only celebrity campaigns in the pipeline, directed by our leadership team Lisa Williamson and Timothy Hou, we achieved a 50 Million+ reach over Facebook, Twitter, Google+, LinkedIn, Instagram, Youtube, Weibo, Youku, and Blogs.
Taking words of Christel Quek the current content lead for Twitter APAC, we decided to “Humanise or Vaporise” our brand. In an attempt to be more than just a leading integrated resort and connect with our customers, the MBS social media team has helped travellers and guests solve problems by capturing the nuances of a luxurious life with an integrity that transcends the average brand experience.
Eventually, we tripled our LinkedIn followers, won the LinkedIn award as Most Engaging Brand 2014 for SEA/HK region and won two Marketing Magazine awards – Gold for Excellence in Social Media, Bronze for Best Use of Social Media at Events.
