The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they’re bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.
The last 10 years have seen an explosion of online outlets for anyone to share their opinions, positive or negative. Organizations can’t filter or ignore the voices, nor should they. Instead, every organization should be planning how they want to galvanize these audiences and bring them together to share and interact.
Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
